BMW Toronto
2020
Digital
2020
Digital
BMW Toronto wants to re-spark the love of driving again and entice consumers to make that big-ticket luxury purchase. I was tasked to come up with a campaign to reinvigorate consumer confidence to get inside a BMW during a pandemic.
The campaign A︎︎︎BMW entrusts confidence, reliability and quality of BMW vehicles into potential consumers during a time of uncertainty. The messaging provides a sense of comfort and trust in BMW to the consumer in an amusing way — as life continues to move forward post-pandemic, BMW will take you where you need to be.
The campaign A︎︎︎BMW entrusts confidence, reliability and quality of BMW vehicles into potential consumers during a time of uncertainty. The messaging provides a sense of comfort and trust in BMW to the consumer in an amusing way — as life continues to move forward post-pandemic, BMW will take you where you need to be.