Graphic Design Workshop, 2020

Branding, Print Design

KILL THE LIGHTS is a campaign comprised of a collection of smaller projects aimed to shed a light on the issues surrounding light pollution on human health.
The wordmark uses typeface Beretta Sans, skewed slightly to capture the qualities of neon signage and the repetitive forms reminiscent of blurry street lights at night. The identity was created using cyanotype, a photographic printing process that uses light to create images. The campaign uses blue throughout, inspired by the blue pigment produced by oxidation of the photosensitive substance during the image-making process.

Light pollution interfers with our ability to see stars in the night sky due to the sky being artifically brightened. GALAXY OF “STARS” aims to address the shift from a natural night sky to one full of twinkling artificial objects, such as airplanes and satellites.