Branding, Print Design

KILL THE LIGHTS is a campaign comprised of a collection of smaller projects aimed to shed a light on the issues surrounding light pollution on human health for fourth-year Graphic Design Workshop.

The wordmark for KILL THE LIGHTS uses Beretta Sans, skewed slightly to capture the qualities of neon signage and the repetitive forms reminiscent of blurry street lights at night. The identity was created using cyanotype, a photographic printing process that uses light to create images. The campaign uses blue throughout, inspired by the Prussian blue pigment produced by the oxidation of the photosensitive solution during the image-making process.